I help entrepreneurial leaders elevate their outer game by mastering their inner game.

Together, we unlock new levels of clarity, resilience, and impact— through a whole-human approach.

I’m a coach and former Boston Consulting Group (BCG) leader who blends strategic insight with deep human understanding. Over eight years at BCG, I advised leadership teams across Canada, the U.S., Australia, and New Zealand, and was later selected as the firm’s first internal Team Coach in North America.

Since launching my independent practice, I’ve coached more than 60 leaders—from founders to entrepreneurial executives—who describe our work together as clarifying, energizing, and transformative. As a Professional Certified Coach with over 1,000 hours of experience, I’m known for creating a rare space of trust and insight that drives meaningful breakthroughs and lasting change.

Now rooted in Muskoka, I integrate lessons from nature into my coaching, challenging leaders with curiosity, courage, and compassion.

This is my story.

Steps as a people leader

In 2019 I was a Project Leader at a top consultancy (BCG), and had returned from one year in Australia. As I stepped back into my downtown Toronto life it all looked ideal, but it felt wrong. It was like wearing an old pair of shoes that didn't fit - increasingly uncomfortable. My usual indicators (job performance, travel, income) were great so it was hard to see, but I was living someone else's definition of success and I was lost.

With help from friends, mentors, therapist, coach, and journal, I explored who I wanted to be as a leader and what made me tick. The business problems I was solving with clients felt intellectually stimulating but not always fulfilling. What energized me? Helping my teams and clients grow! I saw the links: university courses in psychology, jobs instructing anything from swimming to circus arts, founding an analytics support squad… I have always loved understanding people and helping them develop.

Strides towards coaching

Luckily, BCG had a rotation program where leaders could coach other teams. I became a team coach in March 2020 - as the world entered COVID lockdown. I coached 100+ individuals on 10+ teams through the challenges of a high-performance professional environment, with one bonus challenge: a pandemic. It was all virtual, and it was hard. But it felt right. I learned a ton about people and about myself, and returned to my Project Leader role wondering how my coaching journey might continue.

Mid-pandemic, my Toronto living situation suddenly changed. For years I’d been hearing the call of the mountains, so I took this opportunity and moved to BC, almost overnight. In BC, I took a 2-month leave from work to: hike, read, meditate, work through personal barriers, and find my core values. I also designed and completed a 5-day solo retreat at a cabin 500km North of Vancouver. At the end of it all, I had never felt so connected with myself, with others, and with nature.

BCG soon created its first permanent team coach role. I interviewed and got it - I was elated! Over 2021 I supported 25+ teams as a coach, shaped our team effectiveness program, trained tens of rotational coaches, and onboarded three permanent coaches. My relationship with coaching transformed - from a familiar toolkit I could deploy to great effect, to an inner practice I could hone and share to promote growth. After that year I knew it was time to move on. I craved the space to shape myself as a coach and had a long-standing entrepreneurial itch to scratch.

Alex running training for new hires

Running with newfound purpose

By early 2022 I got certified, and returned to Ontario (Bracebridge - closer to nature) to start my own practice.

Now, I partner with inspiring leaders to create a future they dream of - for themselves and for the world.

If my coaching story, personal facts, or any other part of this website resonates with you, please reach out.
I would love to get to know you and explore what might be possible for you.

Experience and approach

What I bring

  • Business Experience: Seven years at BCG advising executives across four countries; later selected as the first Team Coach

  • Coaching Practice: Professional Certified Coach (ICF) with 1,000+ hours experience across teams and individuals

  • Client Impact: Partnered with 40+ teams and 400+ individuals, plus engaged 1,700+ more through trainings and workshops

  • Academic Training: Business degree and Certificate in Social Impact (Queen’s), 500+ hours in neuroscience and psychology

  • Personal Depth: Meditator (10-day Vipassana), writer of haikus, reader of philosophy and spirituality (20+ books), triathlete

How I work

  • Simple: In our complex world, less is more. This gives you clarity and promotes action.

  • Approachable: A safe space to explore and act, together. Getting started can feel easy.

  • Playful: Analogies, paradoxes, and humour are all welcome. They will help you succeed.

  • Whole-person: Knowledge lives in our brains AND our bodies. Your feelings are data too.

  • Self-sufficient: We’ve succeeded when you no longer need my support. You are capable.

Ready to elevate your outer game?

If this resonates, let’s explore what growth could look like for you, both in business and in life.